Generate agreements in Salesforce in just a few clicks by integrating the CRM with Juro.
However, not all businesses use Salesforce effectively when managing their contracts.
In this guide to Salesforce contract lifecycle management, we’ll cover everything legal and sales teams need to know about how to manage contracts in Salesforce more effectively, and how integrating Salesforce with a contract management system like Juro can help.
Salesforce is one of the most popular customer relationship management (CRM) tools on the market, with over 150,000 customers. Businesses use Salesforce to connect with potential and existing customers, track deals, and capture opportunity data.
The data stored within Salesforce is usually used to draft a contract once a customer is ready to buy. However, it’s often during the contracting process that friction occurs. This is because deal management and contract management tend to be two completely separate workflows.
While Salesforce can be used to support contract management processes, it is not a substitute for a contract management system.
That said, if you integrate Salesforce with a contract tool like Juro, you can enable your sales teams to generate contracts in Salesforce in seconds, and with minimal risk.
We’ll get onto how this works in a moment. But first, let’s take a look at how businesses without a contract lifecycle management (CLM) system use Salesforce to initiate contracts.
Legal and sales teams without a CLM solution in place won’t be able to create their contracts directly from Salesforce. Instead, they’ll have to follow a process like the one below.
However, there are a few problems with this approach:
Fortunately, there’s a better, more efficient way to manage contracts in Salesforce. You can integrate Salesforce with a contract management solution like Juro. Let’s explore this approach, and the benefits of it, now.
Once sales reps have chosen the opportunity they’d like to create a contract for, they simply select ‘new contract’, choose a pre-approved contract template from the drop-down list, and click save.
This creates the contract automatically for them, pulling all of the information about a deal into the template to populate it.
Since the fields within a template have been pre-defined by legal when they were created in Juro, this makes sure that the necessary information is pulled into the right sections of the contract. It also means that contracts only include terms that have been pre-approved by the template owner, and are written using contract language pre-approved by legal.
Legal teams may even decide to use conditional logic for more complex sales contracts. This Juro feature means that certain rules are baked into a contract template so that certain terms either appear or disappear depending on the data pulled in from Salesforce.
For example, if the contract value is over a certain threshold in Salesforce, this could result in an additional clause being added to the contract automatically. This is a great way to make sales contracts customizable without introducing more risk.
Once a sales rep has created a contract in Salesforce, a copy of the agreement will be automatically attached to the opportunity in the CRM, making it quick and easy to access the contract.
The status of the opportunity in Salesforce will also be updated automatically to reflect the fact that the contract has been created and the opportunity has progressed.
Legal and sales teams can then finish managing the contract in Juro, with all of the functionality needed to review, negotiate, approve, and sign a sales contract in one unified place.
The contract data is also captured in Juro within customizable contract dashboards, with the ability to set up automated renewal reminders in the tool. This enables you to access up-to-date information about a contract in both Salesforce and Juro, with varying levels of detail.
For lawyers, integrating Salesforce with Juro can reduce the scope for human error, standardize sales contracts, and reduce contract risk. But it also enables them to focus on high-value work, rather than becoming buried in low-value contract admin work.
For sales reps, Salesforce contract management means they’re able to close deals faster and generate contracts on demand. This is a huge benefit for scaling businesses as it enables them to capture revenue faster and more efficiently as a result of self-serve.
If you’re interested in finding out more about how Juro’s integration with Salesforce can help your business automate sales agreements, hit the button below. To find out which other tools you can connect with Salesforce, check out this guide to the best Salesforce integrations in 2024.
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Salesforce does not offer a native contract management system. However, sales teams can integrate Salesforce with a contract management tool like Juro, which will enable them to create and manage contracts from within the CRM.
It is definitely possible to manage contracts in other CRMs if you integrate them with a contract tool like Juro. Check out these guides on how to manage contracts in other CRMs:
Legal teams often use Salesforce for certain manual tasks, like extracting deal data to populate contract templates, for example. But this is only necessary if they don't have a contract management tool like Juro in place. To find out more, check out this brief guide to Salesforce for legal teams.
